Branding as "Your Real Estate Professional"
Businesses use branding to distinguish their specific product or service from competitors. An effective
brand will make you stand out from the other 1.1 million REALTORS®.
To create an effective brand, it is necessary to study the consumer and determine what is important to them
at this time and be able to deliver it. The brand implies a promise as to what you will do thereby
making the decision easier for the consumer.
InTouch will brand you as a real estate professional that helps people be better homeowners
through relevant content delivered directly to your contacts weekly. InTouch is an
automatic contact system that creates top of mind awareness that will generate listings, sales
and referrals. InTouch is your branding resource.
“I help people understand the tax advantages, financing alternatives and investment aspects of homeownership.”
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Relevant Content
Top of mind awareness is be the most important reason to market yourself regularly. Your name needs to be the
first real estate professional that comes to mind when they need to buy or sell, have a real estate
question or can make a recommendation to their friends.
Quality content drives traffic which can improve search engine rankings which in turn, drives more
traffic. The content of your blog or newsletter will help build your brand and reputation by supporting
your point of difference to become their real estate professional.
You'll receive weekly tailored to timely topics that showcase your point of difference. Save time by having the InTouch automatically
post to your blog, social networks and mail merged to your contacts.1
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Email Marketing
It couldn't get much easier. InTouch will automatically merge the weekly article and send an
individualized message to each of your prospects quickly and effortless.
InTouch will also share your article on Facebook and Twitter after each weekly mailing.
We use proven industry protocols to get your messages delivered to your prospect's inbox. We use
feedback loops in an effort to keep your messages from being reported as SPAM.
Social Networking
Spread your message through social networking and make your existing relationships stronger.
You'll grow your following by showing you're the real estate professional they need.
InTouch's Social Networking Connector will automatically stream multiple posts about this week's
article to Facebook and Twitter.
Schedule posts to be released in the future automatically, freeing your time to focus on buyers and sellers.
List Management
Whether you're starting a new email list or you already have one, let InTouch take the burden of managing it. Import your existing mailing lists in a matter of moments from Outlook, Respond or TOP PRODUCER. Just export your list to a comma separated values (CSV) file, and upload it into our wizard.
Registration Form
Use InTouch's registration form on your website to collect email addresses and lead information for interested prospects.
A permission based list is the most effective, because the prospect said its okay to email to them. With our registration forms
you'll grow your list without any additional effort.
Reliable Removal™
With Reliable Removal your prospects can safely remove their email address from your mailing list. And you can feel secure
that your mailings won't include any unsubscribed email addresses, keeping you compliant with the CAN-SPAM act.
1 Automated posting available for the following blog engines only: Wordpress, Blogger, TypePad
2 Graphic images may not be included due to intellectual property rights.