Zig Ziglar has said it most of his life and it still as true as it was the first time he said it “Help enough people get what they want and you’ll get what you want.”

Buyers need to know that amidst all of the conflicting information, there may never be a better time to buy a home.  Abundant selection, low interest rates, and the tax credit are three undeniable reasons to buy now for those who can afford it.   The Housing Affordability Index shows that more people can afford to buy now than since it has been tracked beginning in 1970.

The creative real estate professional will help buyers understand the tax advantages and financing alternatives and why now is an incredible time to buy a home.  The current conditions won’t last forever and buyers who act now will be making an investment in their family’s future.

First-time homebuyers jumped from 41% to 47% of home sales ending July, 2009 and 92% of all buyers financed their home purchase according to the NAR Profile of Home Buyers and Sellers 2009. Roughly, 1/3 of all buyers had more difficulty than expected in the mortgage approval process.

92% of all buyers finance their home purchase NAR Profile of Home Buyers and Sellers 2009

The extension and expansion of the tax credit is going to stimulate and accelerate sales that may have taken place later in 2010.  Consolidating this activity into the first four months of the year will present some rewarding challenges.

Agents who want to make the most of today’s opportunities are establishing a point of difference by developing finance skills that separate them from the myriads of other licensees.  If the buyers depend on financing, it makes sense that agents need to be familiar with the different programs available and have tools to help buyers understand the concepts.

Emotion drives buyers to purchase homes but logic and reason will justify the decision.  The skilled agents has information and tools to supply the logic and reasons because they prepared in advance and took the time to learn.

Now that Apple & Google stock is near all time highs, it’s clear to say that you should have bought them at their lower prices.  You might remember what price you could have bought gold which is now selling for over $1,000 an ounce.

You don’t want to be a buyer and look back at this time and say “I should have bought then.”  And you certainly don’t want to be an agent who remembers that they didn’t take advantage of this market by positioning themselves to understand the tax advantages and financing alternatives and how to explain them so that buyers understand and take action.

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