Keith & Marie Hayes of Sandy, UT recently shared a success story me while I was teaching the Marketing with Microsoft Office class and thought it would be good to pass on.
Like many of you, Keith & Marie have been using our marketing materials for years; they started using PREP Software when it was still in DOS. A few weeks ago, Keith got a call from someone he had sold a home to 11 years earlier.
A 2% reduction on the list price of a $225,000 home might not encourage any additional activity on the home but the same money spent might attract lots of buyers if it is applied to an interest rate buy-down. Of the five marketing factors that affect the sale of a home, most agents concentrate on price. While that will certainly cure a lot of what ails a listing, terms for the buyer is another alternative.
Everywhere I teach, I run into long-time customers who share the success they're having with our products. One of my biggest beliefs is to continue to add more and more value to what you're doing so people will never question the price.
Last year, we added a Bonus Package to the Marketing Library which included some things that agents really need in today's challenging market. It has a new presentation called "Positioning Your Home to Sell" that is available in either a Word or PowerPoint document which can be give to the seller or discussed on your notebook computer.
I thought I'd written about the Fujitsu Scan Snap before because I talk about it so much in class but after going back through the past issues, I have talked about this in this forum.
This has been one of the best hardware purchases I've made in the last two years. It is a gravity-feed scanner that only weighs six pounds and takes up the footprint of a sheet of paper on your desk. It will scan 18 sheets per minute front and back in color. It will scan to .PDF or .JPG.
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